One Idea. Ten Days
Proof you can scale.
If you’re a founder/CMO who wants conversion up and friction down, pick your path. Most brands don’t need more ideas – just one that survives the boardroom and the warehouse.
I fuse theatre with business systems to remove friction and create measurable momentum.
- Hands-on Growth Frameworks
- Behaviour-Driven Optimisation
- A Global Network of Proven Lightbulbers
performance-driven teams.
MEDIA / EVENTSS/CULTURAL IMPACT
#1 for Lightbulb Moments
1000 ideas made real
· £1B+ sales impact
· 800 orders before lunch
· 10× purchase frequency
· Talks for the Mayor of London
What I Do
The strategy depends on who you are. The impact always comes back to legacy.
For Brands
From friction to flow. From clicks to conversions.
- Conversion Psychology & Brand Positioning
- Pricing shifts (like deleting the comma)
- Strategic guidance using the 8D Method: Positioning | Pricing | Funnel | Team | Ops | Tech | Customer Service | Marketing
- Brand voice and identity recalibration
- Funnel audits and instant lifts
- eCommerce tweaks that trigger trust and urgency
- Live strategy workshops & real-time rewires
How it works:
- 1. Apply for a Free Strategic Hit
- 2. I give you a fast win , no pitch
- 3. If it works, we scale together
For Individuals & Personal Brands
- Deep 1:1 coaching using the Knoster Framework
- Vision-setting that turns distraction into direction
- Personal brand story and niche positioning
- Mindset & momentum: Rebuilding self-belief
Who it’s for:
- Founders in transition
- Leaders ready to make their voice the business
- High-performers stuck in someone else’s playbook
How it works:
- 1. Book a Free Strategic Hit
- 2. We get real, fast
- 3. You walk away clearer — with or without me
I’m David Abel — Founder of The Digital
Lightbulb.
I don’t sell guesswork. I ship one idea in ten days and the proof you can scale it.
After three decades across legacy names and fast-growth DTC, I built The Digital Lightbulb to solve a simple problem: most teams drown in brainstorms and starve in tested plays.
I’m documenting 1,000 artisan ideas by 2029 each filmed, productised, and licensable, so nothing great dies undocumented. For operators, steal the system, I run a £1/month library of daily prompts, templates, and 48-hour tests that turn stunt → system → sales.
How it works: 90-min audit → three sharp pattern-breaks → pick one → live test → Proof Pack (assets + SOPs) → scale or kill.
Clients say I bring calm energy, ruthless clarity, and results you can film – turning chaos into a single shippable move with numbers you can trust.
Testimonials
What Founders & Legends Say
David Abel brings an approach and energy unlike any advisor I’ve ever worked with.He combines deep expertise in brand, fashion retail, and e- commerce with the ability to apply it where it counts — in real-world outcomes and measurable impact.He’s been my go-to for high-stakes problem solving, a strategic sounding board, and a true partner in the rhythm of launch, growth, and reinvention.David doesn’t just consult — he embeds. He lives the brand, sees around corners, and shows up when it matters most.He’s opened my eyes to smarter, sharper ways of working — and my business wouldn’t be where it is today without him.
David Abel is one of the most original strategic thinkers in retail today. His ability to cut through noise, diagnose brand opportunity, and deliver actionable solutions is unmatched. I’ve worked with David both at Ted Baker and later while launching my own brand, KIT London. He quickly became a driving force in our team - spotting issues and opportunities long before anyone else. What sets David apart is his rare combination of digital clarity, commercial instinct, and relentless energy. He doesn’t just advise he elevates execution. If you want to accelerate your growth and unlock untapped performance, bring David into the room.
What people often overlook is that even the most innovative product won’t succeed without sharp brand positioning, a clear strategy, and a compelling proposition. Those are the areas David Abel excels in — they form the foundation of his business success. Having spoken with David about his approach, I know he would be an excellent addition to any strategic team. I value both his candour and his fun, grounded spirit. We’ve built a strong mutual respect through media, events, and strategic work. I consider David and the Digital Lightbulb team a trusted presence in the growth space.”— Joe Foster, Founder of Reebok
Dave demonstrated an amazing and intuitive capacity to get right to the heart of my business - it was like he could read my soul and describe my purpose, passion, vision and goals in a truly authentic way. He took my own words and crafted them so elegantly to provide greater clarity and authority. The thing I loved most was that instead of just talking about my marketing plan, we were making it happen from day 1 and we are continuously building on progress organically. It feels like a real partnership and so much more valuable than previous experiences, not least because Dave really does want the very best for all of his clients.
SOUND IS POWER. USE IT WISELY
You’re one small tweak away from bigger results. I’ll find it – free.
What you get: One high-impact, no-fluff intro and strategy call
The Success Nuggets
Bite-Sized Wisdom.
Big-Time Shifts.
Events & Live Shows
The Digital Lightbulb Experience
Raw. Unfiltered. Legendary. Where unscripted stories spark real transformation!
Join me live with icons like Rick Macci, Julian Treasure, and Joe Foster as we dive into the mindset, magic, and moments that shaped their success.
- Real conversations.
- Zero fluff.
- Only Lightbulb Moments.
Ready to Switch the Light On?
If you’re serious about scaling, I’m offering one no-pitch strategic hit.
Let’s find the tweak that changes everything.